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MacEdition: Mac OS X Marketshare Surges in 2007

Mac OS X Marketshare Surges in 2007 · 2008-01-02

For many years, Apple’s growth has come on the shoulders of the iPod, which has dominated the portable music player market almost since its inception. This was great for Apple as a company, but Apple’s success at bringing people to the iPod did not always translate into success for Apple hardware. iPod and iTunes ruled music, but Apple was still kicking along at less than 5% market share, even as other computer companies were enjoying record sales. Now, at least one company is saying that Apple’s computer market share is making a comeback as well.

ComputerWeek reports that Net Applications, which tracks web statistics for over 40,000 companies, reports that Apple’s browsing market share finshed at just over 8% in 2007, which represents an increase of 28% for the year. Browsing statistics are not a perfect measure of how popular computers are, especially among businesses, but the numbers seem to mirror what Apple had to say in its 4th Quarter Financial Results. Still, this is good news for Apple fans, as many have wondered if the focus on the iPod and iPhone has hurt Apple’s innovation in computer hardware by spreading its engineers too thin.

— Joe Fahs


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