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MacEdition: Site News

Reader Sponsorships Redux · 2008-05-12

At the beginning of the year, I wrote about how we’d attempt to support Mac Journalism on this site with reader contributions, ad revenue and sponsorships.

Here’s your chance to make a reader contribution and get some cool schwag in return.

Visit MacEdition’s Spreadshirt Store and grab an I Saved MacEdition shirt or Mousepad.

Note that while these shirts are expensive, about half of each sale actually goes to us. The Spreadshirt folks have a great product, but it don’t come cheap!

So, if you’d like to help us keep generating increasingly better Mac news and analysis, drop some $$ into our coffers by buying yourself something.

— Tom Ierna

MacEdition Now a B&H Photo Video Affiliate · 2008-02-05

We’ve just become a B&H Photo Video Affiliate , so if you buy anything from them, be sure to click through from one of these links, or from the prominent banner ad above. B&H is an authorized Apple dealer , so when you’re ready to buy that new MacBook Air , help us out at the same time by heading there via our link! Heck, if you’re in the market for a 1200mm Canon telephoto lens , you could buy that through our affiliate link and we could stop begging for at least a week!

— Tom Ierna

Help Us Write! · 2008-01-03

If you have ideas for stories or analysis, create an account on our forum and let us know.

— Tom Ierna

Reader Sponsorships · 2008-01-01

We want to extend an easy way for MacEdition readers to ensure we can generate the type of Mac-specific content that seems to be missing in the general technology press.

There will be three levels of reader sponsorship.

We’re going to start these sponsorships as soon as technically feasible.

Text Sponsor

For your donation of $10, you’ll get a one-line notation on our sponsorship page which will last a month.

For your donation of $25, you’ll get a one-line notation which can link to a website which will last a month.

Schwag Sponsor

For your donation of $50, you’ll get a high-quality shirt.

Big Money Sponsors

For your donation of $100, you’ll get a shirt plus a one-line notation on our sponsorship page for a month.

For your donation of $500, you’ll get two shirts of your choice plus a one-line notation linked to a website which will last three months.

For your donation of $1000, you’ll get four shirts, plus a one-line notation linked to a website which will last a whole year.

Other Terms and Conditions

MacEdition reserves the right to decline a donation if the content of the sponsorship message or link is unacceptable.

Notations on the sponsorship page will be listed in order of donation amount.

Notations will start on the day of the donation and end after the period promised at the level of sponsorship.

— Tom Ierna

MacEdition Relaunches! · 2008-01-01

Hello, Mac Professionals!

MacEdition has been dormant for many years – our last published article was in mid-2003. Today we start anew.

Initially, we were a band of holdouts from the closure of MacWeek. From our inception in 2000, we strove to be the best web-based Mac publication when many Mac-only print publications were going cross-platform or worse – closing for lack of ad revenue.

So, what happened to us? A number of things:

Volunteer Content

Our content creators, webmasters, editors and copyeditors were all volunteers, so their day jobs came first. Eventually, the volunteer effort stagnated.


We failed to monetize the content created by our band of volunteers. Good content costs money because good writers have to eat. We created the site just on the cusp of the time between when advertising was mostly sold to individual companies and affiliate marketing started to take hold.

Had we hit our peak a couple years earlier, we’d probably have been big enough to keep selling directly to advertisers. A couple of years later and the shakeout of the affiliate marketing programs would have allowed us to make enough money to actually pay for content and hosting.

In 2002, Gizmodo showed that a snippets-of-cool-stuff model was where web-media was headed. Weblogs, Inc., created in 2004, expanded on this notion, and now has a large stable of sites which feature a thin column of content surrounded by hundreds of blinky ads.


On day one of MacEdition, there were several high-priced proprietary CMS systems out there. Big corporations with money bought them. Little guys with no money either had to use Blogger, hand-code their HTML or roll their own CMS with the LAMP stack. We chose the latter two, opting to hand-code while we built our own CMS, forum software and other tools.

The programming was also a volunteer effort, and while it was successful in its’ own right, when it was complete it was totally unlike anything else out there. Because it wasn’t built on MovableType or WordPress, and the forums weren’t phpBB or YaBB, that meant instead of installing new functionality built and tested by a community, we were stacking up bug reports and feature requests on the two volunteer programmers in our “staff”.

Fixing the Phoenix

The slow fizzle of MacEdition and other early Mac-specific sites has been something we’ve been thinking on since it happened. Making this site a success will depend on fixing the three major problems above.

Volunteer for a Paycheck

The only thing wrong with volunteer contributions is that you can’t always count on them. To ensure an adequate quantity of excellent content, we’ll have to pay authors, editors, designers, our hosting provider and system administrator.

Monetize This!

We don’t want to be Gizmodo or Engadget or TUAW. By volume, most of these are around 75% affiliate ads. The content there is snack-sized. That’s not to say it’s bad – I read these sites all the time. They just don’t generate much real analysis. To pay the authors we want to pay for the pieces we want to run, we’ll have to think about other tactics aside from filling the entire page with junk.

So far, we’ve identified four streams of revenue for MacEdition. First, we’ll be reader supported. We’ll have reader sponsorships for sale, where you’ll get some cool schwag at different levels. Second, we’ll be approaching the best of the Mac products companies for monthly sponsorships. Third, we hope to use many of the media revenue tools that simply weren’t available at our inception, like Revver and YouTube’s content ads. Lastly, we’ll have a few affiliate marketing ads. Currently, the thought is to have five prominent company sponsorship slots, and three affiliate ad slots, using a mix of Google AdSense and Amazon.

Integrate It And They Will Come

Instead of coding everything only to have to support it and try to be editors, writers and graphics designers, we’re using off-the-shelf open-source software and plugins to publish the site and the forums. Features that would have taken months to roll out between 2000 and 2003 have taken days or even hours over the last month’s preparation.

Help us Bring MacEdition Back!

January will be our benchmark for success. Our unofficial goal to classify a month’s content as successful is 10 high-quality analysis pieces, 30 blurbs and 3 podcast or videocast pieces. Back of the envelope calculations indicate that this content would cost about $10k.

Given that kind of content cost, the gross revenue goals are similarly high – $7k in reader sponsorships, $5k in company sponsorships, $2k in new media streams and $1k in affiliate marketing. We’ll probably net 30-50% from the reader sponsorships because the schwag will be high-quality American-made stuff. The new-media streams will cost money to record, edit and produce, so they’ll probably net $1k. Given past experience, $1k will be tough to hit for the affiliate marketing.

If we meet both the content goals and the revenue goals, the net profit will be slim, but everyone will get paid, and the content won’t suffer.

So, help us meet our goals – if you are a reader, click through to read about the various levels of MacEdition Reader Sponsorship . If you are a business interested in one of the 5 company sponsorships for any given month, please send us an e-mail . If you want to write for us, please let us know .

— Tom Ierna

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