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MacEdition: And the Oscar for Best Apple Product Placement Goes to Jon Stewart

And the Oscar for Best Apple Product Placement Goes to Jon Stewart · 2008-02-25

Last night marked the 80th edition of the Academy Awards, but more importantly, it was the first time any Oscars had been awarded since the introduction of the iPhone. The iPhone made it’s debut yesterday at the Academy Awards when Jon Stewart pulled out his iPhone to watch Lawrence of Arabia, and even turned it sideways, commenting it looked better in wide screen. The iPhone wasn’t the only bit of trendy consumer electronics featured on the stage, however. Later in the evening, Stewart played the Wii with August Rush star Jamia Simone Nash.

We know the Lawrence of Arabia thing was a gag, but if Stewart really was watching the movie, he would have had to rip it from the DVD, as it is not yet available on the iTunes Movie Store. Otherwise, it was a nifty bit of product placement for Apple. During other segments, when showing footage of writers working at their PowerBooks, the Apple logo was edited out, and that can only mean one thing – new MacBooks coming soon! OK, so that may not be the best indicator of an impending hardware update, but of all the reasonings given for a product refresh, it is not the worst. Close, but not the worst.

In other news, Steve Jobs received his own little shout out as Brad Bird thanked TSO durings his acceptance speech for winning Best Animated Feature with Ratatouille.

— Joe Fahs


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