With CES in full-swing in Vegas and MacWorld looming just around the corner, Apple chose to sneak a few product releases on to the public by announcing new Mac Pros and xServes. It has been a little easier to estimate new Apple product releases since the company has moved their products over to Intel processors and so the revisions to the top of Apple’s line had been suspected.
Apple has held back from releasing new computer hardware at MacWorld in recent years, usually saving product announcements for special events spread throughout the year. Still, the timing seems kind of odd. Normally, The Steved One wants to make sure whatever he is talking about at MacWorld will be the focus, and so product introductions occur a few weeks after his keynote. Perhaps Apple was caught off guard from the Bill Gates retirement video (Et Tu, Bono?) and needed something to keep them in the news.
Taking a look at things a little less cynically, it might simply mean that Jobs has such a huge list of things in store for MacWorld, he simply couldn’t be bothered with discussing how his company is using the latest 45nm processor cores for their top-of-the-line products. It’s sort of sad, really, because we sort of miss the days when Phil Schiller would put his cheese danish down and do a bake-off, but it’s much better than when Steve would have “New Visualizations in iTunes” as a bullet point for his keynote.
— Joe Fahs
Commenting is closed for this article.