Quote
John Willoughby
If "Shake and Bake" can be trademarked, I don't see why "multitouch" can't be.
The actual trademark is "Shake 'n Bake" and the stylized 'n makes for a subtle but significant difference. It is also the name of an actual product. When you went to the store, you bought a box of "Shake 'n Bake".
You don't go to a store to buy Multi-Touch, you go to the store to buy an iPhone. Multi-Touch was a bullet-point feature which made it's generic, descriptive nature harder to defend as a protectable mark.