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stan adams
It's not just accuracy -- big part is the contrast range. Just about all sets fail to display the full light-to-dark space. You end up making a compromise that forces the set to work too hard. Literally more voltage is blasted onto the image making bits that is needed, whether you are talked CRT, plasma or LCD. By optimising the range you may very well find that the amount of daylight in your regular TV viewing room is too great... Did you ever walk into to a control room/studio that was brightly lit?
Makes you rethink things like window treatments and even table lamp placement.
I wholeheartedly agree. I watch movies and a lot of shows (BSG, Heroes) in the dark for this reason. The focus of my comments is that I think we are trained a little too much into thinking there is some standard of what should look good to our eye. A professional can come in and "fix" your settings to some predetermined level of correctness, but if you are the one watching the TV, it should look good to your eye. As CS puts it:
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Cloudscout
I have my projector adjusted for my own tastes. I'm sure a home theater purist would disembowel me for crimes against their visual cortex but I built the theater for my own enjoyment. I don't care about the artistic intentions of film directors or the rants of calibration fanboys. I understand the necessity of standardized calibration in an editing studio but I don't acknowledge its importance in my own theater.
I also think new technology makes a difference. HDMI has a much smaller variance in quality in transmitting your signal than the $.99 Radio Shack composite cable.
Again, I wish I had some data to back up my thoughts.