Apple Introduces iTunes Movie Rental Specials, This Blogger Still Uninpressed · Feb 22, 06:20 AM

In the latest round of software updates, Apple released version 7.6.1 of their QuickTime multimedia software. The has no new features, but fixes some bugs and improves compatibility with Apple TV 2.0. The change that has been making people feel happy in their pants is the introduction of a discounted “Pick of the Week” at the iTunes Movie Store. The pick of the week costs $0.99 and a new selection will be available every Thursday. This week Apple offers up The Hours (highly recommended).

I like the Apple TV hardware and software interface, but I am already paying for content from enough other sources that the Movie Store and Rentals aren’t compelling enough for me. For example, I installed VMWare Fusion on my computer specifically so I can utilize the Netflix “Watch Instantly” feature and it works like a charm. The Hours is one of the available choices, so I can watch it for free any time I want. It’s not playing on my 42” LCD, but only because I don’t have an Intel laptop to use in the living room.

On top of that, I get 3 movies any time from Netflix, plus I get HBO and Showtime in HD as well(in better quality than what I saw from Apple TV, although I haven’t tested it in my own home theater). When I get a BluRay player, my rentals will be in HD, etc. I maintain that Apple has ways to end my frustration, but I don’t think it’s going to happen any time soon.

— Joe Fahs

Spew

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